Newsletter + notes
Team of One
Short dispatches from an independent software studio: shipping apps, design tradeoffs, and building without a huge crew.
Posts
- Oct 24, 2026 The API Key Was the Easy Part Google emailed that Gemini in AI Studio was moving from postpay to prepay by October 12. New Team of One is about ignoring that note, watching America 250 go quiet, and learning the hard way.
- Oct 10, 2026 Stress-Test It Before You Build It A studio of one cannot afford three weeks of clean code for a problem nobody wants. New Team of One is about using AI as a skeptical sparring partner before you open the editor.
- Sep 19, 2026 When the Feature List Gets Longer Tap and Call started with four modes. Then the list grew. New Team of One is about what "one more feature" really costs when you're a studio of one.
- Sep 5, 2026 The Model Is Not the Product Calling an LLM feels like shipping. New Team of One is about what actually makes an AI feature trustworthy when you're a studio of one, and why Feeder Rater was never "just the model."
- Aug 29, 2026 Customer Service When You Are the Department A Tap and Call customer paid for a Bring Your Own slot, chose to delete their account before setup finished, and might come back later. New Team of One is about the follow-up email that keeps a paying customer out of limbo.
- Aug 22, 2026 Pricing Is Not a Spreadsheet Problem You've shipped the app, killed the crashes, and you're staring at a blank In-App Purchases tab. New Team of One is about how a studio of one actually decides what to charge, and why copying competitor pricing just copies their mistakes.
- Aug 15, 2026 Color Is Not the Interface Years ago I wrote about designing for color blindness. New Team of One is about what that still means when you ship puzzles, scores, and light/dark UIs as a studio of one.
- Aug 8, 2026 Spam, Photos, and the Text Box Problem Shipping is only half the job. New Team of One is about the quiet work of keeping bad actors, spam, and untrusted uploads from wrecking a solo product.
- Aug 1, 2026 You Don't Ship Products, You Adopt Them The launch feels like a finish line. It isn't. New Team of One is about the quiet bill that arrives after the applause, and how a solo builder can afford to keep shipping anyway.
- Jul 26, 2026 Permission to Ship New Team of One is about what the stores actually cost a solo builder, and why shipping on the web changed how I build.